a purple flower with a fluffy red centre

A daisy-like flower raises atop a dark green plant with stiff, bristly hairs and lance-shaped leaves. It has long pale to deep purple spreading rays, drooping around a prominent fluffy red centre. The whole plant emits a faint, aromatic scent.

It is a purple flower with a fluffy red centre.
It weighs a few ounces.

You identify a purple flower with a fluffy red centre.
It is a plant.
It weighs four ounces, and it is worth about one celeb.
Its keywords are coneflower, plant, flower, and echinacea.